Assess
Batch is a customer engagement platform designed for sending personalized push notifications (mobile & web), In-App messages, SMS, and emails at scale. It allows marketers to centralize customer data, orchestrate multi-channel communication scenarios (triggered, recurring, one-shot), manage marketing pressure, and analyze campaign performance.
Should be used in a new project if:
- You need to engage users via mobile push (iOS/Android) or web push notifications.
- You require a multi-channel engagement strategy involving Push, In-App messages, SMS, or Email.
- You need to personalize communication based on user data (attributes, events) and behavior.
- Automating communication workflows (e.g., onboarding, re-engagement, transactional messages) is important.
- You want features like A/B testing, segmentation, frequency capping, and analytics for campaigns.
- You need to manage user opt-ins and data privacy (GDPR compliant).
Should not be used in a new project if:
- Your application does not require push notifications or other forms of direct user engagement.
- A simpler, single-channel notification solution is sufficient for your needs.
- You are already heavily invested in a different CRM or Marketing Automation platform that fulfills these requirements.
- The project scope or budget does not warrant a dedicated customer engagement platform.